Savills Hong Kong Global Sales Strategy


Successful off-plan sales from across the globe

During highly competitive times, with Hong Kong booming and UK prices low, Jackie worked with Savills Hong Kong on a strategy to maximise sales and provide advisory to Hong Kong investors on off-plan residential opportunities in UK markets.

Integral to its success was Jackie’s in-depth cultural understanding of Hong Kong purchasers’ needs and their preferred buying approach. Generating trust between the parties was crucial and this accomplishment was realised in sales volumes.

In addition, services extended to delivering marketing campaigns, sales exhibitions, press launches, advertising, cocktail receptions and private previews. Investor advisory included liaison with lawyers, tax advisors, mortgage lenders and letting agents.

Caitlin Alice Ure