Hutchison Whampoa Property Sales Strategy


A campaign with results at iconic Albion Riverside

Designed by Foster and Partners, Albion Riverside was one of the first architect-led developments in London and is a luxury mixed-use scheme featuring approximately 200 apartments.

The high-profile scheme required a sales and marketing strategy that would target and appeal to luxury buyers. The result? Purchasers queueing at launch to grasp the opportunity.

Services included preparation of all marketing materials, design and operations of the marketing suite and liaison with estate management, sales consultants, the developer’s Hong Kong office. Dedicated customer services were also provided in the lead up to legal completion.

Caitlin Alice Ure