Marketing and Business Development for innovative firm


New identity and successful expansion for City and Thames Valley law firm

Jackie Tang was the Business Development and Marketing Director for mid-sized, full-service law firm Pitmans, for almost 7 years. During this time, a constantly changing industry meant staying ahead of competitors and defining the firm’s position required considered planning.

Establishing the firm’s first marketing department and recruiting and leading a small team, Jackie oversaw all brand, marketing, internal and external communications, PR, events and advertising activity.

A client-facing Business Development Director, Jackie also managed the business strategy for the parent company and its various sectors, ensuring all business unit activity was linked to the objectives of the firm.

Testament to the strategy’s success, Pitmans achieved rapid growth resulting in the opening of a City office and is considered to be a forward-thinking firm with an innovative approach to business development.

Caitlin Alice Ure